Ben almost outlawed
For a short time, it looked as though the commonly used phrase
'I am Ben' would change into 'I was Ben'. Until T-Mobile, which
took over Ben at the end of 2002, decided to breathe new life into
the brand in February of this year. With a new campaign and a
different product, Ben is back on the market as an independent part
of T-Mobile. Because many people more often need another
subscription than another phone, Ben will put a popular product on
the market: no phones, just SIM card subscriptions. But is this the
only reason that Ben was marketed again? Recently, Jansen &
Tilanus, an underwear brand since 1869, attracted public attention
again, but the initiative was not taken by the trademark holder Ten
Cate BV. Because the trademark had not been used for more than five
years, another party was able to use it. Is this permitted?
Yes, it is. An Amersfoort-based entrepreneur invoked the lapse of
the trademark of Jansen & Tilanus before the district court and
appropriated it. Would such stories have anything to do with the
sudden return of Ben, exactly five years after we last heard about
it? Who knows.
publicatiedatum: Friday, March 21, 2008
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